The British beauty brand has gone viral for several products, sending them flying off store shelves faster than you can say, “TikTok made me buy it.” In 2021 alone, the company generated more than $167 million dollars in revenue. That’s a lot of lip glosses and concealers.
One could assume the makeup brand’s over 4 million TikTok followers also had something to do with its recent massive growth. And the fact that Tilbury herself has decorated the famous faces of Kate Moss, Kim Kardashian, Gisele Bündchen and Amal Clooney, to name a few.
While it has over 300 stores across the U.S., like most brands these days, Charlotte Tilbury’s sales are also largely driven by e-commerce through its own website and sephora.com. (It’s currently not available on ulta.com, much to many shoppers’ dismay.)
Like any smart marketer, Charlotte Tilbury makes products with just enough exclusivity and desirability that you can’t always get them where or when you want them. And did we mention one of the trendiest products sets you back close to $50? One of the brand’s coveted kits — a whopping $350.
For most lust-worthy products, there’s a beauty dupe that’s more affordable. Oftentimes, you’re getting close to the same thing, just without the fancy packaging and price tag.
We’ve pinpointed the popular Charlotte Tilbury products and sourced out a lower-priced dupe for each one that you can easily get your hands on (and still have some money left over).
1. Charlotte Tilbury Hollywood Contour Wand Duo Dupe
NYX Wonder Stick Cream Highlight & Contour Stick
Just one click on the Hollywood Contour Wand Duo reveals it’s yet again, out of stock. As the brand’s most popular product, the contour promises to sculpt “megawatt” cheekbones with just one swipe. This $72 set also comes with a highlighter.
I found this NYX dupe for just $14, which also saves space in your makeup bag because the contour is on one end and the highlighter is on the other. It’s easy to use with a price tag that’s even easier on the wallet.
2. Charlotte Tilbury Flawless Filter Dupe
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
At $46, the Hollywood Flawless Filter is a liquid concealer with a hyped-up name. “Inspired by the perfecting properties of SOCIAL MEDIA and illuminating effects of HOLLYWOOD LIGHTS, it blurs, smooths and illuminates for the most MAGICAL glow of your life,” exclaims Charlotte Tilbury’s website.
But a concealer by any other name really is the same, like the drugstore dupe from Maybelline. Celebrities like Bethenny Frankel and countless influencers sing the praises of the Age Rewind concealer and its nifty foam-roller applicator. It provides nice, even coverage without being cakey, and gently distributes product into the crevices of the thin-skinned under-eye area.
3. Charlotte Tilbury Pillow Talk Dupe
Flower Beauty Petal Pout Lip Color
Matte nude lipstick is having its moment, and Charlotte Tilbury wasted no time jumping on that trend with the Pillow Talk shade. Tilbury says lipstick is “happiness in a tube,” and the brand sells one of its $34 little tubes of happiness every two minutes.
The muted pinkish-brown shade is popular for its ability to be flattering on an array of skin tones, and Flower Beauty’s $8.99 Petal Pout in Bare Pout/True Nude, gives Tilbury a run for its money.
And no one will know the difference. We won’t tell – our lips are sealed with your cash-saving secret!
4. Charlotte Tilbury Pinkgasm Blusher Dupe
ColourPop Cheek Dew Hydrating Serum Blush
Another big beauty trend is “cold girl makeup,” i.e., looking like you just came skiing down a mountain in Aspen with a red nose, flushed cheeks, and all. This product helps you achieve just that, adding a perfect rosy kiss of color to the cheeks, the tip of the nose, or wherever else you want to apply it.
The Charlotte Tilbury Pinkgasm Blusher is so popular, one is sold every eight seconds for $60, and the company has even limited online orders to five per customer.
Instead, opt for Colourpop’s $8 Cheek Dew Hydrating Serum Blush in Hotline, which does exactly the same thing. This lightweight, mistake-proof liquid blush blends into your skin like a dream with customizable coverage to create the perfect flush of dewy, healthy-looking color.
5. Charlotte Tilbury Magic Cream Dupe
Olay Regenerist Shea Butter + Peptide 24 Face Moisturizer
This Charlotte Tilbury “magic cream” promises to hydrate and plump skin — at $100 a pop. According to Tilbury, it contains her “magic matrix of oils, which are the ‘magic 8’ of supercharged skincare ingredients to flood your complexion with moisture and transform the appearance of tired, dull skin for a glowing, dewy, plumper looking canvas!”
They even have the stats to back it up, claiming it’ll reduce fine lines and wrinkles by 27%, and make skin firmer by 200%. And it shows proof, via before and after results online that’ll make you really want to shell out your hard-earned dough to turn back the hands of time.
But before you take out a second mortgage on your house to feed your face cream addiction, check out this similar concoction from Olay. At less than half the price, it contains shea butter and peptides, just like Tilbury’s, and promises instant hydration for 24 hours.
6. Charlotte Tilbury Invisible UV Flawless Primer Dupe
e.l.f. Cosmetics Poreless Putty Primer
This multi-tasking $55 Flawless Primer by Charlotte Tilbury promises to hydrate skin for 24 hours, even out skin tone, reduce pore size by 65% and protect your skin from the sun. It also provides a flawless base for your foundation to go on evenly and smoothly.
You can get the same thing from another cult-fave product from e.l.f. Cosmetics, for just $10. The Poreless Putty Primer helps grip makeup for all-day wear and seal in hydration, providing the perfect base for makeup. Influencers love this one just as much as the Tilbury version. And we all love the wallet-friendly price.
Well, if you want the real thing, we certainly can’t stop you. But hopefully, we’ve offered some well-researched lower-priced alternatives so you can spend your money on something else that brings you joy.
The post 6 Charlotte Tilbury Dupes To Get Your Hands on Right Now appeared first on The Real Deal by RetailMeNot.