Urupong
Media measurement and optimization platform, Integral Ad Science (NASDAQ:IAS) rolls out ad measurement tools for Meta’s Facebook and Instagram Reels videos, expanding a partnership that began in 2016.
IAS (IAS) will provide viewability and invalid traffic measurement for Meta’s rapidly growing reels video feed inventory so that advertisers can be assured that their ads are seen by real users.
The company has already been providing advertisers with measurement tools that include viewability and invalid traffic for placements across Facebook and Instagram.
Recently, IAS and TikTok expanded their partnership to new markets.
