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Marriott gets downgrade at Bernstein; Hyatt named top pick (NASDAQ:MAR)

admin by admin
August 14, 2023
in Business Deals


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Hotels had a strong second-quarter, but Bernstein prefers Hyatt Hotels Corporation (NYSE:H) over Marriott International (NASDAQ:MAR), telling investors to buy the dip.

Bernstein downgraded Marriott International (MAR) to Market-Perform from Outperform, and moved Hyatt Hotels Corporation (H) to its top pick.

MAR is down 0.9% on Monday morning, while H is down 0.5%.

Travel demand remains strong, especially outside the U.S., with Hilton Worldwide Holdings (HLT) and MAR posting mid-single digits beats, and every company able to upgrade some aspect of guidance, which in general still looks conservative, Bernstein analysts led by Richard J. Clarke wrote in a note.

“Global hotel stocks are showing themselves well hedged against the shifting sands of travel, with a U.S. traveler just as likely to stay in a Marriott in Florence as they are in Florida,” the analysts wrote.

But “hotels are, at best, fully valued and we downgrade Marriott to Market-Perform. Marriott’s multiple has rapidly converged with Hilton (HLT) and at 15x EBITDA we see limited shorter term upside, but it remains a great long term holding.

“We move Hyatt back to top pick,” the firm said. “Here we still see 26% upside — buy the dip.”

International rules

Europe and APAC demand has ruled, while business and group travel continue to stage a gradual comeback.

On MAR: “After a very strong run YTD (+42%) we take a pause on Marriott as an Outperform. The valuation gap has closed with Hilton (HLT) (our core thesis) and although we still like the mid-longer term outlook for Marriott as it enters mid-scale and continues to generate material cash — the shorter term upside is limited by valuation and the slowdown of U.S. Luxury.

On H: “Hyatt had a noisier Q2, missing EBITDA and not upgrading FY guidance — the stock dropped 8%. This is an entry point.”

Shares of MAR are up 28% over the past 12 months, while H is up 26% in that time. HLT has risen nearly 13% in the past year.

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