Macy’s and Toys “R” Us have released Geoffrey’s 2023 Hot Toy List.
To celebrate, Toys “R” Us is hosting a sweepstakes for a chance to win toys from this year’s Hot Toy List that started on Sept. 26 and will last until Oct. 6 at 3 p.m. ET. To enter, just interact with the Toys “R” Us Hot Toy posts on Instagram. Every day, one toy from the Top 10 Toys of the Hot Toy List will be awarded to one winner. Plus, a grand prize winner will receive all 10 toys.
Have you missed the famous Toys “R” Us jingle, “I don’t wanna grow up, I’m a Toys “R” Us kid,” being excitedly recited by your kid, or maybe even you? Well, it’s back, thanks to Macy’s, along with the beloved (and sometimes scary) Geoffrey the Giraffe.
For over 70 years, parents and kids have flocked to the beloved toy store. But all that joy and merriment came to a screeching halt in 2017 when the company was forced to close its doors. It seemed like the mad, late-night Christmas Eve dash to Toys “R” Us to nab the one toy your kid willfully exclaimed just hours before they would die if they didn’t get — was a distant memory. But Toys “R” Us is back.
In 2021, Macy’s swooped in and brought the dynamic toy brand back into the mainstream shopping arena both online and in over 400 Macy’s stores. Then, in 2022, the world’s greatest toy store announced they were expanding inside Macy’s stores everywhere, featuring colored fixtures, hands-on demos and a life-size “Geoffrey on a Bench” photo op for families.
Macy’s chief merchandising officer, Nata Dvir says, “Macy’s cannot wait to bring the Toys “R” Us experience to life in our stores. We hope Toys “R” Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together.”
The Toys “R” Us Hot Toys
The Toys “R” Us Shop is just like its website used to be. It’s organized by age, toy type, characters and brands and includes classic faves along with the latest in toy trends.
These are our favorites from Geoffrey’s Hot Toy List, making us wish we were a Toys “R” Us kid again:
Furby Interactive Toy
This curious little guy has five voice-activated modes and over 600 phrases, jokes, songs and more.
Give Furby some affectionate embraces, gentle head pats, cheerful shakes, and even a slice of imaginary pizza.
Fingerlings Interactive Baby Unicorn Lulu
This chatty, bubbly unicorn responds to your touch with sensors on their head, mouth and belly, so you can feed them, kiss them, pet them and more. Her heart beats as soon as you put her on your finger.
Marvel Spidey and His Amazing Friends Web-Spinners Playset
This play set includes multiple play zones, plus a Spidey figure, a vehicle and four accessories that kids can attach and detach.
It lights up with 50 sounds and phrases for interactive fun.
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